Exclusive staging secrets from HGTV’s David Bromstad

David Bromstad wants you to break the rules. We had an exclusive conversation with him in his hometown of Miami and seized the moment to pick his amazing designer brain, and he has some great guidance for real estate agents.

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House staging tradition dictates that real estate agents encourage sellers to depersonalize the property — make it as neutral as possible. But David says that’s a mistake. Sure, buyers should be able to picture themselves in the home, but you need to insert one element that makes it stand out for the buyer.

“They need to have a moment,” he told us.  “Don’t let them leave your house thinking it was boring!”

Creating a neutral canvas is still a good approach, David said, but not 100%. Work with your sellers to integrate one unique element that is memorable, so it stays with those buyers as they see house after house after house.

That one memorable element is almost like… a brand! And that’s something David thinks about, too. “My brand is still evolving,” he said, “and yours will, too.”

His advice is simple. “Don’t ever count yourself out of the best thing.”

And we count ourselves lucky to have the chance to chat with this creative thinker!