Adwerx introduces new format for real estate ads that increases consumer engagement over 50%

New motion ads help real estate brokerages win more listings and retain their agents in highly competitive technology race

In today’s increasingly crowded digital environment, advertisers need to find new ways to stand apart from their competition and capture the attention of consumers. Adwerx, an industry leader in digital advertising automation, has made this easier for their real estate customers with the launch of Adwerx Motion. This new feature allows for display advertising to be animated using HTML5 technology, an ad type proven to drive higher engagement and improved click-through rates.

Adwerx Motion combines the effectiveness of targeting listing ads to specific individuals who have demonstrated interest in buying real estate with the power of motion to create content that is seen by more prospective buyers, increasing the visibility of each listing while helping real estate agents drive an increased number of referrals from happy clients.

Sample Adwerx Motion Listing Ad

The feature was designed with many use cases in mind, including businesses outside the real estate industry that want to help their producers build their brands through digital advertising to win more business. Soon, Adwerx Motion will be available across all of Adwerx’s automated advertising programs, giving accessibility to any enterprise that wishes to enhance its display advertising.

“The power of motion in online listing advertising cannot be understated, as it simultaneously drives dramatically increased performance while at the same time helping firms land future deals thanks to increased seller satisfaction,” says Jed Carlson, CEO of Adwerx.  “Until now, this type of display advertising was not available in the real estate industry. The internet is becoming increasingly congested with messaging, leaving advertisers with the increased need to find creative ways to drive higher engagement and influence.”

“We’ve been working with Adwerx for over 3 years, and what I’ve been most impressed with is their constant innovation,” said Kirsten Faverin, Marketing Manager at CIR REALTY.  “The ability to upgrade our automated listing campaigns to a motion design creates another opportunity for our agents to impress their sellers and win the listing presentation. With today’s aggressive market, Adwerx consistently helps us get a leg up locally, enabling us to provide value to our agents by helping them win in a highly competitive listing environment.”

Adwerx Motion is now available to any current or future real estate broker who automates their listing advertising with Adwerx, and will soon be available to any company in any industry that automates their advertising through Adwerx. Learn more at enterprise.adwerx.com/motion-for-listings.

About Adwerx

Adwerx delivers Advertising Automation as a Service for over 200 enterprises and over 250,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForward^TM advertising methodology, an approach to advertising that puts the company’s local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior.

Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at adwerx.com.