Lesley Lyon
Marketing Director at Team Lyon
4 months using the Adwerx Top Producer Platform
When you heard about personalized TV commercials from Adwerx for the first time, what was your reaction?
The team and I felt that getting our name out there via a premium avenue such as TV would help elevate our brand. It is a great way to differentiate our marketing package from other agents.
What are your thoughts today?
We still feel that this avenue is a unique and premium way to get the Team Lyon brand name out there, and promote our listings. It is also a great way to maximize the video assets we create for each home.
How has having localized, personalized TV commercials impacted your firm’s brand?
Streaming TV commercials from Adwerx has been huge for our business. We’ve received feedback from one of our agents who was excited about this new channel to reach people, especially now when everyone is spending so much more time at home, in front of their TVs. Also, as we are not allowed to host live Open Houses right now, Streaming TV commercials from Adwerx is a great way to get exposure of our listing videos. Our agent walks in with confidence to every listing presentation, knowing she has this in her back pocket!
The Adwerx Automated Advertising Platform for top producers offers customers a customized, omnichannel marketing platform tailored to their distinct branding needs. A dedicated account representative is assigned to each producer, and acts as a concierge to help build the perfect marketing mix, custom-fit to the needs of each individual, including hyper-local display ads and personalized streaming TV commercials. The program has seen widespread adoption among real estate agents, mortgage lending officers, wealth managers, insurance agents, and franchise owners.
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