Marc Demetriou
Senior Vice President of Mortgage Lending at Guaranteed Rate
Bring us back to the day you decided to purchase the Top Producer Platform. What were you hoping to accomplish?
Digital advertising has always been a bit of a mystery for me. I know it’s important in today’s digitally focused world to have a presence online, but never knew how to do it in a compliant way. Adwerx offered a solution to launch a digital ad campaign that included everything from top websites and social platforms, to the ability to be on TV. My hope was that through the Adwerx Platform, I’d be able to reach my important audiences in a way that was previously out of reach.
What are your thoughts today?
The Adwerx Top Producer Platform has revolutionized how I market and grow my business. Having been in mortgage lending for 15 years, I understand how important it is to reach both my current network and new borrowers where they’re spending their time. Today, that’s on digital. Adwerx allows me to seamlessly deliver my message across all the important channels – social media, top websites and streaming TV. Plus, since it’s all automated, I don’t worry about compliance or lost time. This is truly a great solution for any lender who needs to build their local brand.
The Adwerx Top Producer Platform launched earlier this year for real estate agents, mortgage lending officers, wealth managers, insurance agents, and franchise owners, giving customers a customized, omnichannel marketing platform tailored to their distinct branding needs.
A dedicated account representative is assigned to each producer, and acts as a concierge to help build the perfect marketing mix, custom-fit to the needs of each individual, including hyper-local display ads and personalized streaming TV commercials. The program has seen widespread adoption among producers at some of the country’s largest real estate and mortgage lending firms.
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