The firm is launching personalized online advertising for over 800 agents across 22 branches in the state
May 17, 2022 – Founded in 1955, RealtySouth is Alabama’s largest full-service independent real estate company. Having worked with generations of home buyers and sellers to make the dream of homeownership a reality, the firm understands the importance of connecting with their prospects and clients. To make connecting easier than ever, RealtySouth is launching 800 Adwerx retargeting ads for agents across the state.
Retargeting ads are personalized, custom branded ads featuring the agent’s photo and contact information. Once a prospect or client visits a RealtySouth agent’s webpage, that producer’s specific ad will follow the individual throughout their online journey, appearing on sites like Facebook, The Food Network, and many more.
This FaceForwardTM Advertising approach is an easy way to keep agents top-of-mind with home buyers and sellers in their communities. While promoting the personal brand of each agent, ads will also include the RealtySouth logo and branding, further establishing the firm’s name and the agent’s credibility.
“Launching these ads for our agents is a no brainer,” said Jennifer Causey, Director of Marketing at RealtySouth. “Our company is like a family, and we truly care about every agent’s individual brand and business. If Adwerx can help them grow their businesses and run 800 different ads all over the web with RealtySouth’s corporate branding, it’s a win for everyone.”
Research shows that retargeting recaptures the interest of prospects. When shown an ad after visiting a website and leaving without action, 43% of website visitors (potential clients) are more likely to convert as a result of online retargeting ads that follow their online behavior.
Adwerx specializes in automating digital advertising for sales teams. To learn more, visit adwerx.com.
About RealtySouth
The success of RealtySouth has always been fundamental and is due to the hard work and dedication of our agents and staff.
Since 1955, RealtySouth agents have worked with generations of families to buy and sell their homes, which has made a huge impact in helping to build communities across Alabama. Our agents work tirelessly to help their clients achieve the American dream of home ownership. RealtySouth is Alabama’s largest full-service independent real estate company. Reaching statewide with 21 branch offices supporting an ever-growing agent population of over 800 licensed experts.
Our professional culture offers a supportive, engaging and fun work environment where we embrace each person as a member of the RealtySouth family.
About Adwerx
Adwerx provides Customer Relationship Advertising™ to over 500 enterprises and more than 400,000 sales producers. The platform provides personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, independent software vendors, or any other sales organization that could benefit from humanizing their brand and keeping their sales producers top of mind, all the time, with the right audience. Ad templates are created using a FaceForwardTM method – an approach to advertising that puts the company’s local salesperson or agent on every ad and is based on the psychological principles of trust and empathy that drive human behavior.
Adwerx targets these customized ads programmatically to the salesperson’s specific list of prospects or clients across popular websites, Facebook and Instagram, mobile apps, and streaming TV – increasing brand visibility, boosting productivity by 15%, and reducing turnover by 42%. Learn more at adwerx.com.
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