Brokerage will build on proven digital marketing success by expanding its use of Adwerx to include two weeks of locally relevant hyper-targeted listing ads
Berkshire Hathaway HomeServices Robert Paul Properties is upping its commitment to network members’ success through its modern approach to real estate. Critical to this is the full-service Adwerx Enterprise Platform, which the company is already benefiting from as part of the Corporate program. Building on the positive outcomes seen through promoting new listings through automated listing advertising, the firm is expanding its digital strategy with Adwerx to include an additional week of advertising for each listing. The campaigns will run to hyper-targeted ‘villages’ designed to make the campaigns even more locally relevant for consumers searching for homes.
“Our network members have seen extremely positive results from the automated listing ads created and deployed by Adwerx as part of the Corporate program,” says Emily Clark, President. “They’re receiving good feedback from their clients and it’s been a helpful strategy in our marketing presentations. We’re positive we’ll see continued growth and results as we expand our digital marketing strategy through Adwerx.”
In May of 2019, the Berkshire Hathaway HomeServices Automated Advertising Program, powered by Adwerx Enterprise launched to the franchise system’s nationwide network of over 50,000 real estate agents, giving every network member access to a suite of digital advertising services as part of a system-wide initiative to build the Berkshire Hathaway HomeServices brand. The company and its network experienced tremendous financial return using the Adwerx Platform, with both new agents and top producers winning more listings as a direct result, according to the Berkshire Hathaway HomeServices leadership team.
Through Adwerx’s platform, real estate brokers run brand-compliant, hyper-targeted, and personalized digital ads for their agents and franchisees at scale. Ads are set up with the firm to be completely brand-compliant and run on top social media, web and streaming TV services.
To learn more about the program Berkshire Hathaway HomeServices receives through Adwerx, visit adwerx.com.
About Berkshire Hathaway HomeServices Robert Paul Properties
In 2009, successful business partners Robert Kinlin and Paul Grover saw an opportunity to launch such a company. With a commitment to personalized and thoughtful service, their business model began with a handpicked, nimble force of talented real estate agents, and a team of marketing and technology professionals to support them on a local and global scale. Over the next decade their expertise in the luxury market earned them countless achievements, awards, and the number one position in the listing and sale of properties priced over one million dollars.
By 2021, the founders knew that in order to continue to grow meant aligning with a company who shared their vision and beliefs, and it became a natural next step to partner with Berkshire Hathaway HomeServices—one of the world’s fastest-growing residential real estate brokerage franchise networks. With nearly $140 Billion in sales volume in 2020, over 50,000 real estate sales professionals and 1,600 offices throughout the U.S. and beyond, the Berkshire Hathaway name brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Simply put, it was a perfect match.
At the heart of this business, Berkshire Hathaway HomeServices Robert Paul Properties understands that it’s not about houses. It’s about community, and people, and relationships that matter. It’s about understanding the nuances of your lifestyle whether you are in the market to sell or buy. With real estate offices on Cape Cod, Greater Boston, South Coast and South Shore of Massachusetts, let us help you find and define what luxury means to you.
About Adwerx
About Adwerx Adwerx delivers Advertising Automation as a Service for over 500 enterprises and over 350,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForwardTM advertising methodology, an approach to advertising that puts the company’s local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior.
Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at adwerx.com.
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