CENTURY 21 Advantage Gold Expands its Digital Advertising Strategy with the Adwerx Enterprise Automated Advertising Platform

Providing Personalized, Local Brand Ads for Every Agent and Listing

Fulfilling a commitment to provide the best technology for their agents, CENTURY 21 Advantage Gold, the number one CENTURY 21 firm in Pennsylvania has implemented the Adwerx Automated Advertising Platform for each of its sales offices. Intelligent retargeting technology and automated listing ads powered by Adwerx deliver the digital advantage that home sellers and agents expect from their brokerage, empowering them to compete in today’s aggressive real estate market.

“We know that in recent months our prospective buyers and sellers have been spending so much more of their time online,” said Bill Lublin, CEO at CENTURY 21 Advantage Gold. “As a result, it is more important than ever to implement a program that puts our agents in front of those prospects. Adwerx provides a simple, yet impactful solution to do this.”

Digital ads for new listings launch as soon as properties go on the market and appear on Facebook, popular mobile apps, and across premium websites that consumers and potential home buyers visit. The platform further boosts awareness through impactful retargeting technology that deploys custom branded ads to visitors of agent websites. Additionally, agents can unlock the power of streaming TV advertising through a branded, self service portal that allows them to purchase additional advertising campaigns on top of the complimentary listing and retargeting ads they’ll receive through the Adwerx program.

Digital advertising is a marketing channel that satisfies both broker and agent objectives, providing trackable reporting that helps agents earn more listings while also continuing to develop the overall reach of the brokerage brand. The Adwerx Automated Advertising Platform makes digital advertising easy to set up, implement, and track. To learn more, please visit enterprise.adwerx.com.

About CENTURY 21 Advantage Gold
CENTURY 21 Advantage Gold is Pennsylvania’s number one CENTURY 21 firm, serving both Pennsylvania and New Jersey. See how we can work for you at c21ag.com.

About Adwerx
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.

Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.

NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.