CENTURY 21 Homes and Investments Launches Adwerx Automated Advertising

All producers at the firm will receive personalized campaigns targeted to their ideal networks

Adwerx, the leading provider of localized digital advertising for over 500 leading enterprises has launched online listing and retargeting advertisements for CENTURY 21 Homes and Investments, providing all of its agents with a solution to build their brands and market their properties to consumers who are spending time online.

With this new service, digital ads for new listings launch when a property is publicly listed, and appear on popular websites including CNN and ESPN, as well as local news outlets and social media sites. These advertisements contain a listing photo, agent contact details, brokerage branding, and a link to the listing, and are easily customizable. By combining these ads with traditional marketing efforts, agents are able to reinforce their local brand and maximize the visibility of each listing.

The Adwerx platform further boosts awareness through impactful retargeting technology. Once a prospect visits an agent’s website, custom branded ads accompany them throughout their online journey, elevating the agent’s profile by optimizing visibility and reminding that prospect of the agent whose page they recently visited.

“Our top priority is to give our agents a leg up in their local market,” said Helen Hunt, Broker at CENTURY 21 Homes and Investments. “By investing in digital advertising and marketing on their behalf, our agents can focus on acquiring and selling more listings and serving their clients, so it’s a win for everyone.”

Adwerx launched its automated service in 2017 and has seen rapid adoption with many of the country’s largest and most forward-thinking brokerages. The platform makes digital advertising easily accessible and effective for companies by providing producers with ads that are targeted by browsing behavior and geography, giving clients confidence in knowing their homes are receiving exposure beyond traditional listing sites – ultimately boosting the productivity of top performers.

Agents directly benefit when their firms provide this technology, winning 35% more listings compared to agents who don’t have automation provided by their brokerage. To learn more visit adwerx.com.

About CENTURY 21 Homes and Investments
Century 21 Homes & Investments is a hometown real estate office with big city technology. We strive to maintain the highest level of service, providing accurate and up-to-date information, skilled analysis and sound real estate advice. We also aim to continually explore new ideas and technology, and to make the buying and selling of real estate faster, smarter, and less costly.

About Adwerx
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.

Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.