Coldwell Banker Community REALTORS® Launches the Adwerx Enterprise Automation Platform, Delivering a Competitive Advantage to Agents

Newly listed properties will automatically receive a one-week digital advertising campaign

With four offices across Massachusetts, Coldwell Banker Community REALTORS offers their clients the best of both worlds – a locally owned company with national affiliation. The firm prides itself on bringing a staff of REALTORS® who are long standing residents of the area with unrivaled expertise, passion, and energy to their clients. Now, Coldwell Banker Community REALTORS® is providing unparalleled service to their agents by implementing the Adwerx Enterprise Automation Platform, including automated online ads for all new listings and the use of website retargeting.

Locally targeted, digital ‘Just Listed’ ads display the listing photo, agent contact details, brokerage branding, and a link to the listing to potential home buyers based on their online behavior. Seller clients can be assured that their home will be showcased on premium websites like ESPN and the Wall Street Journal, as well as Facebook and popular mobile apps. This strategy instills confidence and showcases the value the client is getting by listing with that agent.

Every agent at the firm will also receive a custom retargeting campaign, increasing visibility and maximizing online exposure with personalized ads that follow potential clients who have visited the agents’ web pages to subsequent sites they visit. These retargeted ads are executed automatically, with no action required from the agent.

“Coldwell Banker Community REALTORS® is committed to providing our agents with the services they need to build their brands and win more listings,” said Brian Megliola, Operations Director “Adwerx maximizes the visibility of our properties for sale, while allowing our agents to focus on serving their clients.”

It is essential for both agents and brokers to use digital advertising to stay at the forefront of today’s competitive real estate market. The Adwerx Enterprise Automation Platform delivers comprehensive digital advertising strategies that are easy to create and deploy, helping agents win 35% more listings. To learn more, visit enterprise.adwerx.com.

About Coldwell Banker Community REALTORS

As a locally owned company with national affiliation we offer the best of both worlds; local knowledge and decision-making and national exposure with the most powerful real estate brand in the world. Our full time staff of REALTORS are long standing residents of the area and are familiar with the real estate market and its current condition which can differ from town to town. We offer professional, experienced service both in Buyer Agency, Seller Agency and we handle long and short term rentals. We hope to work for you in the near future. Visit us online at www.ColdwellBankerUMR.com.

About Adwerx

One of the fastest growing advertising technology companies, Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale with the Adwerx Digital Branding Platform. The Platform integrates with native software to generate and deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps. Real estate, mortgage, insurance, financial services, and other innovative sales firms and franchises drive growth through digital marketing automation that increases brand visibility, boosting agent productivity by 35 percent and reducing agent churn by 42 percent.

Adwerx has over 200 enterprise customers across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising^TM at adwerx.com.

Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.