Press
June 4, 2020

Coldwell Banker Mountain West Real Estate, Inc. Selects Adwerx to Power Online Advertising

The Adwerx Enterprise Automation Platform generates enhanced visibility of agents and their listings through locally focused digital ad campaigns

Coldwell Banker Mountain West Real Estate, Inc. makes a promise to exceed their clients’ expectations by ensuring a smooth process throughout every transaction. They are unmatched in customer service, providing the Lifetime Home Care Service to buyers and sellers they represent. Their professional handymen have completed over 25,000 repair requests and saved clients up to $10,000 in home repair costs! In addition to basic handyman repairs, the service includes repair or replacement of forced air gas & electric furnaces, heat pumps & central A/C units.

For seller clients, they vow to open the door to thousands of prospective home buyers using proven marketing techniques and cutting edge technology. One of the ways they’re making good on this promise is by implementing the Adwerx Enterprise Automation Platform. Adwerx’s automated advertising services are being used to seamlessly boost awareness of local home listings and generate visibility of the firm’s agents through powerful retargeting technology.

Coldwell Banker Mountain West Real Estate, Inc. is using Adwerx’s advanced automation technology to power digital marketing for its agents and their listings — generating awareness and driving personal connections with local buyers and sellers. Digital ads for new listings will generate maximum visibility in the crucial first days the home is on the market. The listing ads are targeted based on location and online behavior and run for one week timed to the property launch. Agents can customize and extend the campaign as needed, and are also provided with complete reporting to share with their clients.

In addition to an online ad for every new listing, buyers and sellers agents alike will benefit from powerful retargeting technology.  This powerful strategy generates visibility for every Coldwell Banker Mountain West Real Estate, Inc. agent, maximizing online exposure as their ads follow potential clients who have visited the agents’ webpages.

“Our experienced agents are champions for their clients, and those clients depend on us to utilize the latest digital services to meet their unique needs,”  says Tina Kessler, Marketing Manager. “The Adwerx Platform automates our digital advertising and makes it easy and seamless to showcase local listings and promote the expertise of our agents – enabling those agents to focus on providing the ultimate personalized, expert client support.”

The Adwerx Enterprise Automation Platform delivers Coldwell Banker Mountain West Real Estate, Inc. agents a personalized and branded, hyperlocal digital advertising solution that is both effortless and measurable —  creating ads that are targeted to an online audience showing interest in buying or selling a home. Ads appear on Facebook, mobile apps and premium websites that consumers and potential home buyers visit regularly, including local and national news outlets.

Digital advertising is a marketing channel that satisfies both broker and agent objectives, providing trackable reporting that helps agents earn more listings while also continuing to develop the overall reach of the brokerage brand. The Adwerx Enterprise Automation Platform makes digital advertising easy to set up, implement, and track. To learn more, please visit enterprise.adwerx.com.

About Coldwell Banker Mountain West Real Estate, Inc.

Coldwell Banker Mountain West Real Estate, Inc. has served Salem, Keizer, and the entire Willamette Valley since 1977 and has been an independently owned and operated company in the international Coldwell Banker network since 1982. Coldwell Banker Mountain West Real Estate, Inc. is located at 235 Union St NE, Salem, OR 97301 and can be reached at 503-364-9596 or online at ColdwellBankerMountainWest.com.

About Adwerx

Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps. Drive growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.

Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.

NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.

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