Press
November 12, 2018

Coldwell Banker Select Chooses Adwerx Enterprise Automated Listing Advertising Program To Promote Listings

Newly listed properties will be automatically advertised to potential buyers in Oklahoma

DURHAM, NC, November 8, 2018 — Coldwell Banker Select is adopting the Adwerx Enterprise Automated Listing Advertising Program to create listing advertisements for properties listed by Coldwell Banker Select agents throughout Oklahoma. Adwerx, the leader in automated digital advertising, has created a system that uses the listing feed to instantly create attractive ads and deploy them to potential buyers.

In order to capitalize on the important first week of a new listing, Adwerx Enterprise makes sure ads launch as soon as a listing goes live. These ads display a listing photo, agent contact information, and Coldwell Banker Select branding. To heighten interest in the property, ads are shown on popular websites as well as mobile apps and social media, such as Facebook and Instagram. This systematic approach also includes reporting for agents and sellers on where the ad has been shown.

“Technology is changing at a rapid rate and we are determined to move at the pace of innovation in our industry,” said Bryan Sheppard, President & CEO of Coldwell Banker Select. “Adwerx Enterprise makes it easy for our agents to market listings and ensures each property receives a comprehensive digital ad campaign. Adwerx combined with our existing marketing plans for our agents puts Coldwell Banker Select head and shoulders above our competition in marketing properties for sale.”

“We are privileged to be able to work with great real estate companies such as Coldwell Banker Select,” added Jed Carlson, CEO of Adwerx. “The Adwerx Enterprise Automated Listing Advertising Program helps agents streamline their online advertising so they can focus on providing client care.”

Listings displayed using the Adwerx Enterprise Automated Listing Advertising Program have received over 2.4 billion impressions. Over 10 percent of all residential single-family homes marketed in the United States have been advertised using this system, which has become a standard in the real estate industry.

About Coldwell Banker Select

Coldwell Banker Select is the largest real estate company in the state of Oklahoma, with operations in the Tulsa and Oklahoma city areas. The firm has 16 offices with 700-plus agents across Oklahoma. According to Real Trends, CB Select had 7,797 transaction sides in 2017 and $1.389 billion in sales volume. Learn more at https://www.cbtulsa.com/.

About Adwerx

Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx’s comprehensive reporting and training help businesses navigate the complex world of online advertising with ease. Adwerx has over 115,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America’s Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com.

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