Fathom Realty of Oklahoma City Joins Forces with Adwerx to Promote the Personal Brand of Every Agent

Real estate firm commits to staying at the forefront of technology with automated online listing ads, retargeting, and streaming TV campaigns

June 8, 2022 – Fathom Realty of Oklahoma City launches Adwerx Advertising Automation to power digital brand ads for each of its sales offices. The firm is now automating online ads for newly listed properties, plus custom retargeting campaigns for every agent. Additionally, agents have the ability to run local, personalized streaming TV commercials.

As a progressive real estate firm, Fathom Realty of Oklahoma City prides itself on being technologically advanced, while also focusing on the establishment and growth of its agents. Now, the company will provide Adwerx’s fully automated solution that has been proven to impress sellers and help agents win 35% more listings.  

Campaigns featuring the agent and the firm’s branding run automatically across Facebook and Instagram, as well as premium websites. These best practice digital brand ads allow agents to reach potential home buyers and sellers directly, and also stay top-of-mind with their referral networks. In collaboration with the Adwerx team, firms create a brand-compliant ad template, ensuring that every ad meets the firm’s brand standards.

All Fathom Realty of Oklahoma City agents also receive access to a pre-made inventory of custom, personal brand ads through a self-service portal that they can run individually, complementing their automated campaigns. As a part of this portal, agents can target qualified prospects directly with personalized commercials on streaming TV services, giving them unprecedented access to TV as a marketing channel with custom targeting at an affordable price point.

“Fathom Realty of Oklahoma City is committed to investing in the latest technology to ensure our agents can build their brands and win more listings,” said Ginger Allen, District Director at Fathom Realty of Oklahoma City. “The Adwerx solution provides our agents with a brand building and exposure tool that cuts out all of the manual effort required to have a digital marketing presence.”

It is essential for both agents and brokers to use digital advertising to stay at the forefront of today’s competitive real estate market. Adwerx delivers comprehensive digital advertising strategies that are easy to create and deploy, while enabling brokerage leaders to recruit and retain top talent. With a service that is simple and efficient, agents can focus on the human relationships that build business.

To learn more about Adwerx solutions for your firm, visit adwerx.com.

About Fathom Realty of Oklahoma City

Fathom Realty is a fast-growing, agent-owned and full-service brokerage. With a focus on servant-leadership, technology, training, and support, combined with providing their agents equity ownership in the company, Fathom has been recognized as one of the largest brokerages in the US by the Real Trends 500 Ranking.

About Adwerx

Adwerx provides Customer Relationship Advertising™ to over 500 enterprises and more than 400,000 sales producers. The platform provides personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, independent software vendors, or any other sales organization that could benefit from humanizing their brand and keeping their sales producers top of mind, all the time, with the right audience. Ad templates are created using a FaceForward^TM method – an approach to advertising that puts the company’s local salesperson or agent on every ad and is based on the psychological principles of trust and empathy that drive human behavior.

Adwerx targets these customized ads programmatically to the salesperson’s specific list of prospects or clients across popular websites, Facebook and Instagram, mobile apps, and streaming TV –  increasing brand visibility, boosting productivity by 15%, and reducing turnover by 42%. Learn more at adwerx.com.