Irongate Inc. Realtors Expands its Digital Advertising Strategy with the Adwerx Enterprise Automation Platform

Providing Personalized, Local Brand Ads for Every Agent and Listing

October 15, 2020 – Irongate Inc. Realtors believes in quality community service and has made a commitment to help its agents stay at the forefront of technology while showcasing the people behind the real estate transactions using fully customized and automated digital brand ads from Adwerx. The Adwerx Enterprise Automation Platform seamlessly generates personalized and company branded digital ads that will fast-track awareness of every new available listing from each of Irongate Inc. Realtors’ 7 sales offices.

Digital ads for new listings launch as soon as properties go on the market. These ads appear on Facebook, popular mobile apps, and across premium websites that consumers and potential home buyers visit on a daily basis, including local and national news outlets. This helps to instill confidence and optimism amongst sellers seeking a swift transaction. Additionally, it automates the work of digital marketing promotions, allowing agents to focus on acquiring new listings and providing enhanced quality client service.

The Adwerx Enterprise Automation Platform further boosts awareness through impactful retargeting technology. Once a prospect visits an agent’s website, custom branded ads accompany them throughout their online journey, elevating the agent’s profile by optimizing visibility – keeping them top of mind with potential clients.

Additionally, agents can unlock the power of streaming TV advertising through a branded, self service portal that allows them to purchase additional advertising campaigns on top of the complementary listing and retargeting ads they’ll receive through the Adwerx program.

“We know that in recent months our prospective buyers and sellers have been spending so much more of their time online,” said Steve Brown, President at Irongate Inc. Realtors and past President NAR. “As a result, it is more important than ever to implement a program that puts our agents in front of those prospects. Adwerx provides a simple, yet impactful solution to do this.”

By implementing the Adwerx Enterprise Automation Platform, Irongate Inc. Realtors is better equipped to attract, develop, and support its real estate professionals with a service that has been proven to boost agent productivity by 35% and lower agent churn by up to 42%.  To learn more, visit enterprise.adwerx.com.

About Irongate Inc., Realtors

Irongate Inc., Realtors is a locally owned real estate brokerage serving the Dayton area since 1975. Irongate Inc., Realtors is Dayton’s largest, independently owned Real Estate brokerage with 7 offices and 300+ licensed professionals.

About Adwerx

Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.

Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.

Receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.