Realty Partners Empowers Their Agents by Delivering a Competitive Advantage Through Adwerx

The Adwerx Enterprise Automation Platform generates enhanced visibility of agents and their listings through locally focused digital ad campaigns

As an Agent-Owned company, Realty Partners prides itself on the ability to empower REALTORS® to be their own business owners. Understanding the fundamental importance of brand building as part of that ownership, Realty Partners is implementing the Adwerx Enterprise Automation Platform to automate online ads for all new listings, plus custom retargeting campaigns for all of their agents.

The Adwerx Enterprise Automation Platform delivers each Realty Partners agent a fully integrated, results-oriented digital marketing solution.

• Agents can exceed their clients’ expectations and create immediate online visibility for their listing – automated ads are displayed on Facebook, mobile apps and premium websites that consumers and potential home buyers visit regularly.
• Intelligent retargeting extends agents’ reach and the opportunity to recapture the interest of prospects. In fact, 43% of their website visitors (potential clients) are more likely to convert (Criteo), as a result of online retargeting ads that follow their online behavior.

“Realty Partners is committed to investing in the best marketing and technology platforms to ensure our agents can execute at the highest level,” said Thomas Heimann, CEO. “Adwerx seamlessly maximizes the visibility of our properties for sale, while keeping our agents top-of-mind with every site visitor.”

All Realty Partners agents also receive access to a pre-made inventory of custom, personal brand ads through a self-service portal that they can run individually, complementing their automated campaigns. As a part of this portal, agents can target qualified prospects directly with personalized commercials on streaming TV services, giving them unprecedented access to TV as a marketing channel with custom targeting at an affordable price point.

Digital advertising is a marketing channel that satisfies both broker and agent objectives, providing trackable reporting that helps agents earn and keep listings while also continuing to develop the overall reach of the brokerage brand. The Adwerx Enterprise Automation Platform makes digital advertising easy to set up, implement, and track. To learn more, please visit enterprise.adwerx.com.

About Realty Partners

Realty Partners is a virtual technology driven brokerage, and the first truly agent-owned real estate company. The majority of the company is owned by Realty Partners’ agents and associates. Realty Partners’ Mission is to “Empower real estate agents to be true business owners by maximizing their income potential and providing residual income, retirement and exit strategies.”

Realty Partners was founded by Thomas Heimann, a successful serial entrepreneur with 15+ years experience in the Real Estate and Title Insurance industries, in each of which he pioneered new business models. Prior to entering the real estate industry, he founded the world’s first web hosting and e-commerce provider which he merged in 1998 with Sage/Interliant, which went public in 1999 (INIT). In 2000 he co-founded iDigi Communications, the first Internet Incubator in the SE United States, where he gave birth to a number of successful ventures including iDigi Wireless, the precursor to xGTechnology (XGTI).

Realty Partners is headquartered in Sarasota, FL, with operations throughout the State of Florida. For more information please visit: www.Realty-Partners.com.

About Adwerx

Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.

Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.

Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.