The Dot Collection Expands Technology Footprint With Adwerx Advertising Automation

All agents at the firm will receive a personalized retargeting campaign, while all property listings receive a customized advertising campaign

December 21, 2022 – Adwerx, the leading provider of localized digital advertising, has launched online listing and retargeting advertisements for The Dot Collection, providing all of its agents with a solution to build their brands and market their properties to consumers who are spending time online.

With this new service, digital ads for new listings launch when a property is publicly listed, and appear on popular websites and mobile apps, as well as local news outlets and social media sites. These advertisements contain a listing photo, agent contact details, brokerage branding, a link to the listing, and are easily customizable. By combining these ads with traditional marketing efforts, agents are able to reinforce their local brands and maximize the visibility of each listing.

Adwerx further boosts awareness through impactful retargeting technology. Once a prospect visits an agent’s website, custom branded ads accompany them throughout their online journey, elevating the agent’s profile by optimizing visibility and reminding that prospect of the agent whose page they recently visited.

“The Dot Collection is dedicated to finding innovative solutions for our firm and our clients,” said Alex Walsh, Broker at The Dot Collection. “Online advertising is an essential piece of a modern marketing plan, and Adwerx has demonstrated success. The platform will automate this complicated and time-consuming process so our agents can focus on acquiring and selling more listings and serving their clients. It’s a win for everyone.”

Expectations are high for today’s real estate agents. They need the power of digital advertising to help differentiate themselves in an aggressive sales market, and to foster confidence among home buyers and sellers who are relying on their professional expertise. Agents directly benefit when their firms provide Adwerx’s technology, winning 35% more listings compared to agents who don’t have automation provided by their brokerage.

To learn more about Adwerx solutions for your firm, visit adwerx.com.

About The Dot Collection

The Dot Collection, based out of Dorchester, MA is a collection of premier real estate agents providing high level service to their clients. From traditional buying and selling to condo conversions, The Dot Collection continues to show their dominance as they rise in the Boston real estate world.

About Adwerx

Adwerx delivers personalized digital advertising for more than 500 enterprises and 400,000 individual customers. Scalable for real estate and mortgage firms of any size, Adwerx enables brokerages to deliver completely frictionless, strategic services to their agents and loan officers while boosting their brand, and increasing retention and productivity.

The customized ads feature brokerage branding, the producers’ headshots and contact information, and appear across popular websites, Facebook and Instagram, mobile apps, and streaming TV.

Adwerx’s platform is fully automated, always-on, and requires no additional work from the firm or the producer. This helps keep existing agents and loan officers happy while making it easier for brokerage leaders to recruit new talent with a service that works to help grow their businesses. Learn more at adwerx.com.