The firm’s program accounts for 500 listing ads, including 300 that are luxury property focused
June 9, 2022 – With Over $1B in closed and pending business since opening their doors October of 2020, RETSY, has proven to be a formidable force in the housing industry. The company prides itself on being a technology based real estate brokerage, originally founded to combine the latest technologies with premier agents to deliver luxury service to home buyers and sellers. With the launch of Adwerx for every agent and listing, RETSY is proving their commitment to top quality technology.
Adwerx’s FaceForwardTM advertising methodology will power digital ads for 150 agents at RETSY. 500 listing ads are included in the brokerage’s program, 60% of which will be used to promote luxury properties. As soon as an agent enters a qualifying home into the MLS, an ad with the agent’s contact information and property details will be deployed across the web. Potential home buyers will see these ads for properties in their area on sites like Facebook and news outlets. Agents can even prove their digital marketing savvy by adding their seller’s email to an ad so they will see their home being advertised widely while they surf the web.
RETSY agents will also receive retargeting ads so that anytime someone visits their webpage, they will be followed throughout their online journey by the agent’s personalized and customizable ad. By implementing several different types of digital advertising, RETSY is further establishing their corporate brand, while aiding individual producers to grow their personal brands.
“Top-of-the-line technology is important to us – it’s what our company was founded on,” said Chris Morrison, Founding Partner at RETSY. “On top of that, we also have a commitment to deliver luxury service to our customers. Adwerx has proven to be an easy way to keep our brand and our agents top-of-mind so we can focus on providing the exceptional level of service that we strive for. The best part is that it’s all automated.”
Adwerx’s frictionless technology has been proven to increase producer productivity by 15% and lower employee turnover by 42%.
If this sounds like something that would be a good fit for your firm, visit adwerx.com to learn more.
About RETSY
RETSY is a technology-based real estate brokerage comprised of agents with over 300 years of combined experience and more than US $3.5 billion in sales. After breaking ground in October 2020, RETSY secured more than $600 million in closed and pending sales, solidifying the brokerage as one of the fastest growing in Arizona. Offering local expertise with an international reach, RETSY was created to combine the latest technologies with premier agents to deliver luxury service to home buyers and sellers through a pervasive portfolio of exclusive listings in Arizona. For more information, visit RETSY.com.
About Adwerx
Adwerx provides Customer Relationship Advertising™ to over 500 enterprises and more than 400,000 sales producers. The platform provides personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, independent software vendors, or any other sales organization that could benefit from humanizing their brand and keeping their sales producers top of mind, all the time, with the right audience. Ad templates are created using a FaceForwardTM method – an approach to advertising that puts the company’s local salesperson or agent on every ad and is based on the psychological principles of trust and empathy that drive human behavior.
Adwerx targets these customized ads programmatically to the salesperson’s specific list of prospects or clients across popular websites, Facebook and Instagram, mobile apps, and streaming TV – increasing brand visibility, boosting productivity by 15%, and reducing turnover by 42%. Learn more at adwerx.com.
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