Video Ad FAQs

Q: Do I Need Existing Video Content to Run an Adwerx Video Campaign?

A: No, you don’t need existing video content to start an Adwerx Video campaign. Our platform offers flexibility in creating engaging video ads. You have three options:

• Upload a Finished Video: If you have a finalized video, simply upload it using our custom upload option.
• Add Branding to an Existing Video: If your video needs some polishing, upload it and add your branding and contact information using a templated overlay.
• Create a Video from Static Images: Use our pre-built templates to turn static images into a video slideshow.

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Q: What is the difference between targeting my Sphere and targeting My Local Area?

A: The primary difference lies in the audience your ad will reach:

• ‍Targeting Your Sphere: Select ‘My Sphere’ if you want to reach your existing referral network, mailing list, or database. During setup, you'll upload a list of contacts to target by email, phone number, or physical address. We recommend a list of 300 to 500 contacts per 1,000 impressions purchased.‍
• Targeting My Local Area: Choose this option to connect with new potential buyers and sellers in your local area. You’ll be prompted to select a geographic region on a map where you want your ad to appear.

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Q: What are the technical requirements for video uploads?

A: Your video must meet the following specifications:

• File Type: .mp4 or .mov
• Size: Up to 300MB
• Duration: Less than 90 seconds (videos longer than 90 seconds will be cut off, but we recommend keeping it under 60 seconds for best results)

If your video file is too large, you can find tips for reducing file size here.

Encountering an error message? Here’s what might be causing it and how you can fix it quickly.

Q: Why am I being asked to customize text for my ad if I’m uploading a custom video that I don’t want to edit?

A: Social media platforms often display supporting text with video ads. For placements on Facebook and Instagram, you’ll have the option to add or customize text that accompanies your video.

Here are examples of how text will appear on Facebook and Instagram:

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Q: How many impressions should I choose? 

A: Impressions are the number of times your ad will appear on websites or social media. For a larger custom audience or geographic area, consider purchasing more impressions. If you need help determining the right number of impressions, use our live chat feature or schedule a free consultation with our marketing specialists.

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Q: Where will my video ads appear?

A: Your video ads can appear on a variety of platforms and websites to maximize visibility and engagement. Here’s a quick summary of where your ads will show up:

• Local News Sites: Reach your audience through popular local news platforms.
• Social Media: Your ads will be displayed on social media channels, enhancing engagement with potential customers.
• Streaming Services: Get in front of viewers on popular streaming services to capture their attention during their favorite shows.
• Mobile Apps: Ads can also appear on a range of mobile applications, ensuring you reach users on the go.

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Need Assistance?

Our team of Adwerx marketing specialists is here to help. If you have questions or need guidance, book a free 15-minute consultation with an Adwerx video expert. Click here to schedule your no-risk, no-obligation session.

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