Create custom Adwerx ads (even if you’re not a designer!)

The Adwerx ad builder is brilliantly simple to use when creating the digital ads to promote your brand. Not to toot our own horn or anything, but a lot of hard work went into making it that way.

We made it simple because… well, you are not a graphic designer. While you know what looks good, you don’t have time to build custom graphics. What matters is that you get your brand out there, creating awareness and being top-of-mind with the folks in your designated geography and sphere of influence.

But let’s face it: our basic ads are a tad… basic. (We can say that, right?)

We do however allow you to upload custom files to give you that unique look. Many of our Adwerx customers use this, creating some one-of-a-kind ways to stay top-of-mind in their markets. And the creativity they show is pretty inspiring. Once you are designing a custom ad, there are no limits, other than the legal requirements each state has on your branding, and any regulations unique to your field.

Custom ads on the Adwerx platform let you promote specific aspects of your business, or reflect seasonal messaging. If  you are advertising to your sphere, you can say ‘thanks’ or remind them about an upcoming event.

Find a designer for your own custom ad

So just how did they build these custom ads, you ask? Well, a few of them have graphic designers on staff. But many of them do not! There are many resources out there to help you get a custom look, without hiring a full time graphic designer or expensive agency.

Here are three such resources we recommend:

This online marketplace of designers lets you specify the style, turnaround time and cost of a custom ad.

With a different, package-based model, 99Designs gives you access to a designer for ongoing work.

If you’re doing custom ads, chances are you have other graphic design needs, too. Bundle them together for a subscription-based design service.

When you’re working with a designer, simply provide a link to this post or copy and paste the following specifications into your communication:

Examples of real custom Adwerx ads (Updated Nov. 2022)

Adwerx Web Ad

• Ad design and branding must match destination website
• File Dimensions: 300 x 250 pixels
• File Types: .jpg, .png, .gif, or zipped html
• File Size: Smaller than 300 kb in size
• File Length: Animation limited to 30 seconds

Adwerx Web Banner Ad

• Ad design and branding must match destination website
• File Dimensions: 728 x 90 pixels
• File Types: .jpg, .png, .gif, or zipped html
• File Size: Smaller than 300 kb in size
• File Length: Animation limited to 30 seconds

Adwerx Mobile Ad

• Ad design and branding must match destination website
• File Dimensions: 320 x 50 pixels
• File Types: .jpg, .png, .gif, or zipped html
• File Size: Smaller than 300 kb in size
• File Length: Animation limited to 30 seconds

Adwerx Facebook Image

• Ad design and branding must match destination website
• File Dimensions:
• Legacy Funnels: 1200 x 628 pixels
• HTML5 Funnels: 1080 x 1080 or 1200 x 628 pixels
• File Types: .jpg, .png, .mp4
• File Length: 30 second limit strongly encouraged
  

Streaming TV Commercial

• File must be a :15 or :30 second .mp4 file
• Video bitrate must be greater than or equal to 20,000 kbps
• Audio bitrate must be greater than or equal to 192 kbps
• Original video must be 29.97 or 23.98 fps
• Video resolution must be 1280 x 720 or 1920 x 1080
• Audio must use AAC codec

Now go out and create your custom ads to make the most of your Adwerx advertising campaigns!

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