What are they saying about you? Why your online real estate reputation matters.

CJ Hays didn’t quite believe Barbara Corcoran.

He saw one of Barbara’s endorsement commercials of a real estate team. And when CJ searched for the team’s online real estate reputation, the results didn’t quite support Barbara’s endorsement. “I googled the team, curious as to their online reputation,” said in his article on ActiveRain. “And was surprised to see their online footprint was weak and they had a few bad reviews.”

Which would speak louder to you? The obviously paid endorsement of a celebrity or less than glowing organic reviews from normal people?

This is the crux of the reputation issue for small businesses everywhere, and real estate agents are no exception. CJ broke it down with stats from Placester and T3Experts:

“85% of consumers use online reviews to evaluate local businesses and professionals. They also found 90% trusted peer recommendations like online reviews 6.5 times more than traditional advertising.”

So what does that mean for you as a real estate agent?

Real estate agents already rely on referrals for more than 66% of their business. Your network is a driving force of your business, and the trust you generate with people you know forms the foundation for that.

They have confidence in you and hopefully you nurture that confidence to stay top of mind with your sphere of influence.

Online reviews can help create a groundswell of referrals when you capture that trust and confidence. And Agent Reputation is a tool to help you broadcast those reviews. “Our whole thing is we push your positive reviews to where it counts.”

Agent Reputation custom designs a private feedback page for you that can include a survey. It allows your clients to leave feedback without the hassle of registering. This helps you generate new reviews quickly and easily.

Of course, Barbara Corcoran wants to endorse you, don’t turn her down. Just don’t neglect your other endorsements, either!