Digital Out-of-Home: Frequently Asked Questions

What is Digital Out-of-Home

In simplest terms, Digital Out-of-Home (DOOH) refers to digitally displayed ads accessible to viewers outside their homes, capturing the attention of audiences on the go. Learn more about Digital Out-of-Home in this help article.

Where will my ads be shown?

DOOH advertising encompasses a variety of screen types, offering visually stunning, attention-grabbing displays strategically positioned in the high-traffic and high-interest areas where your clients are likely to be. The two main screen types available for advertising are:

1. Digital Billboards: Large-scale screens located alongside highways or on major urban roads.
2. Retail Displays: Screens located inside or outside retail environments, such as shopping malls, pharmacies, bars, offices, and many more.

When creating your DOOH campaign, you will have the ability to customize the specific locations of screens where your ad will run.

Learn more about the types of screens where your ads will be displayed at our help center. Please note that available inventory varies and the number of locations will be based on the inventory in your local area. 

How are the ads targeted and priced?

• Ads are targeted based on the zip codes you choose to target, showing on screens you've selected in that zip (the screens available in your zip code will be visible when you purchase)
• You are able to select your monthly budget and an approximate number of impressions your ad will receive
• There is a 30% discount available on annual purchases

Are there multiple templates for me to choose from?

Today there is one template available, with plans to offer additional creative choices in the future. 

Can I edit my ads after I purchase?

Yes, ads can be edited after they go live in your Adwerx Account.

Can I choose the specific venues I want to target?

Yes, during the setup process you have the option to customize the locations where your ad will show. Currently, you are unable to edit these settings after your purchase.

Where is the landing page?

There is no landing page needed as these ads are shown on public screens and not clickable. 

What happens after a location closes or when no one is there?

Your ad will not be delivered and impressions will not be counted after business hours/when a venue is closed.

Where can I learn more and get started?

Learn more about Digital Out-of-Home and start your campaign on your Adwerx AdStore or our website.