Digital Out-of-Home: Frequently Asked Questions

What is Digital Out-of-Home

In simplest terms, Digital Out-of-Home (DOOH) refers to digitally displayed ads accessible to viewers outside their homes, capturing the attention of audiences on the go. Learn more about Digital Out-of-Home in this help article.

Where will my ads be shown?

DOOH advertising encompasses a variety of screen types, offering visually stunning, attention-grabbing displays strategically positioned in the high-traffic and high-interest areas where your clients are likely to be. The two main screen types available for advertising are:

1. Digital Billboards: Large-scale screens located alongside highways or on major urban roads.
2. Retail Displays: Screens located inside or outside retail environments, such as shopping malls, pharmacies, bars, offices, and many more.

Learn more about the types of screens where your ads will be displayed at our help center. Please note that available inventory varies by zip code and your ad will show based on the inventory in your local area. 

What's available today?

There are 3 spots per zip code available across ALL customers. Once a spot is sold out, it will become unavailable unless that customer releases it, emphasizing the importance of securing your spot early. 

Spot already sold out? Join our waitlist and be notified when a spot is available!

How are the ads targeted and priced?

• Ads are targeted by zip code, showing on screens located in that zip (the screen types available in your zip code will be visible when you purchase)
• Each Zip Code spot receives 5,000 views per month
• Zip codes are priced at $235 per spot (before any discounts you may receive from your brokerage)
• There is a 30% discount available on annual purchases

Are there multiple templates for me to choose from?

Today there is one template available, with plans to offer additional creative choices in the future. 

Can I edit my ads after I purchase?

Yes, ads can be edited after they go live in your Adwerx Account.

Can I choose the specific venues I want to target?

No, today the ads will target all of the available venues in your chosen zip codes. 

Where is the landing page?

There is no landing page needed as these ads are shown on public screens and not clickable. 

What happens after a location closes or when no one is there?

Your ad will not be delivered and impressions will not be counted after business hours/when a venue is closed.

Where can I learn more and get started?

Learn more about Digital Out-of-Home and start your campaign on your Adwerx AdStore or our website.