How do I know what ad(s) I should be running?
Adwerx helps you find potential new clients with automated, hyper-targeted digital advertising campaigns. The type(s) of campaigns you choose to run depends on your advertising strategy.
Goal: Increase your exposure in a new farming area
Ideal Campaigns
- Zip Code Ads
- Ads for Your Local Area
Why it works
Adwerx targets potential new clients within your designated geographic area who have demonstrated interest in buying or selling real estate through their browsing history: looking for listings online, using online mortgage calculators or researching moving companies. This exposes your personal brand to potential clients who you may not be able to otherwise reach.
Goal: Reach your past clients and referral sources
Ideal Campaign
- Ads for Your Sphere
Why it works
Adwerx sphere targeting allows you to maintain regular engagement with your database using personalized digital ads that reach your network where they’re spending their time. Target custom audiences of your current customers, prospects, past clients, open house leads and more by their street address, email and/or phone number.
Goal: Support your sellers with increased listing exposure
Ideal Campaign
- Ads for Your Listings
Why it works
Advertise every listing and show clients you're working hard to sell their home with ads targeting people who are in the market for real estate. Ads feature the property along with your contact information and can be tailored to showcase Open House, Coming Soon or Just Sold Listings.
Goal: Send website visitors back to your page
Ideal Campaign
- Retargeting ads (currently only available for Top Performer Packages and Custom Packages)
Why it works
Reach the prospects who have already demonstrated interest in your services: those that have visited your website. Retargeting campaigns follow your website visitors across Facebook, Instagram, premium websites and mobile apps, allowing you to bring warm leads back to your site to convert.